Where Strangers Become Best Friends
We designed a set of posters and a booklet to help advertise this space to reach a wider audience. Many teenagers and young adults are attracted to bigger international coffee franchises, but do not know of the smaller local coffee roasters located in neighbourhoods.
A tagline “Where strangers become great friends” was born, and the posters and booklet are created based on the concept of bringing people together with great coffee. The posters use coffee puns about friendships with illustrations. The booklet introduces NYLON and its values, the poster illustrations, info graphics of their products, and a map to their location.
PROJECT: Promotional brochure, poster set
CLIENT: NYLON Coffee Roaster