Genesis Reel Logo

A few logo cuts I designed and animated for Genesis 2017 Spring reel. The full reel can be viewed on I thought of creating a weird quirky world that I felt encapsulated how it's like to work with the team. For the third logo animation, I decided to challenge myself by using whatever materials I could find in the studio and at home. Had lots of fun making them, and yes that is my crinkly hand in white paint.

Development Sketches

  • Vimeo
  • Instagram

© All Work Copyright by Rachael Lum